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Musk once again postponed expansion of solar power business

  • news2021-01-13
  • news

Musk is an entrepreneur with dreams. For example, through SpaceX, he hopes to reduce the cost of space rocket launches and send some humans to settle on Mars. In addition, through solar power generation systems and the promotion of electric vehicles, he hopes to reduce carbon dioxide. Emissions, to deal with global warming issues. However, according to the latest news from foreign media, Musk’s dream of coping with climate warming has shown signs of weight loss.

   According to foreign media reports, last week, the share price of Californian electric car manufacturer Tesla Inc. fell to its lowest level in nearly two and a half years. Earlier, the company was confirmed by the US government that a fatal car accident involved an autonomous driving system that the company has been actively promoting. In addition, Tesla CEO Elon Musk also vowed to introduce more substance. Cost-cutting measures to avoid exhausting the company’s cash within 10 months.

   Therefore, Tesla seems to have once again postponed plans to expand its solar power business, which should not be shocking.

There were reports last week that due to the decline in sales, Tesla plans to give way to the solar energy plant in Buffalo, New York, to develop products related to electric vehicles, such as the charging cabinets used in Tesla’s super charging stations. Its partner Panasonic The vast majority of the solar cells produced by the company at the Buffalo plant are actually sold to overseas competitors rather than used in Tesla’s “solar roof” products.

   In the past, Tesla and Musk’s promises had too many delays or skipped votes, so it is easy for people to forget Musk’s dream of clean energy. Just a few years ago, solar power products occupy an extremely important position for the car manufacturer’s sustainable future, when Musk sold power generation systems as an integral part of his clean energy vision.

   In October 2016, at a press conference in California, Musk showed Tesla’s new textured glass sheet. This product looks like an ordinary roof tile, but it has solar panels embedded in it to generate electricity.

   This “solar roof” product amazed the media and audiences. However, what was called the iconic scene of Tesla took place: the company accepted huge deposits from customers’ reservations, but due to “production hell” and some changes in technical complexity, the company has repeatedly postponed the solar roof. deliver.

   As a US media recently reported in a feature article, the company’s solar rooftop power generation system produced at its Buffalo, New York plant can only meet the orders of three households per week.

   In the past, Tesla’s critics also pointed out that Musk liked to over-promise, but in the end he was unable to fulfill his promise.

   The traditional view is that Tesla’s risk is that one day shareholders may no longer believe in Musk’s tempting hype or promise.

   In a “master plan” formulated in 2006, Musk said that his future success first came from the development of a consumer-affordable Volkswagen electric car (Model 3), and then to promote the rooftop solar power system to the general public.

   In 2016, Musk even revised his master plan, repositioning Tesla’s future entirely around solar roof products, which provided a reason for him to spend billions of dollars to acquire the American solar company SolarCity.

   What needs to be pointed out is that Tesla’s acquisition of SolarCity has caused some controversy. This company was founded by Musk’s cousins ​​and was in poor business conditions when it was acquired. Some shareholders still believe that electric cars and household solar power products are far away.

   But since the last revision of the overall strategy, Musk has clearly deviated from his grand strategy. Although Tesla has not fully cashed in on the $35,000 Model 3 (only consumers in physical stores can buy the Model 3 at this price), and thousands of customers are still waiting for their solar roof pre-orders to be delivered, but special Sla has more projects to do. For example, the company has released an electric truck and a Volkswagen SUV Model Y. These two vehicles will need to be mass-produced in the future. In addition, Tesla is also preparing for the company many years ago. The roadster, an electric sports car launched (now no longer sold) is upgraded.

   According to reports, so far, Musk has not visited his Buffalo solar factory, where the company recently laid off some workers there and continued to cut off its solar power system sales channels.

When Musk first announced to the public to add solar products to Tesla’s already complicated roadmap, he said that this plan was imperative, but now it seems that solar energy has become a trouble for Tesla.

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